Platinum Kunshin Kaya · 2021
Pepsi Chinas People Daily New Media Gwangwanin Abin Sha
by PepsiCo Design and Innovation
- Kyautar A' Design Award ta Platinum 2021 in Kunshin Kaya
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Gwangwanin Abin Sha
Everyday Heroes wani jerin zane-zanen gwangwanin abin sha ne na tunawa da aka ƙirƙira wa Pepsi tare da haɗin gwiwar sashen New Media na jaridar People's Daily ta ƙasar Sin. Gwangwanin suna ba da girmamawa ga ma'aikatan lafiya, ma'aikata, masu aikin sa kai da masu isar da kayayyaki waɗanda suka yi hidima ga al'ummominsu a sahun gaba a lokacin annobar COVID-19. Kowane zane yana girmama sabon ƙarni na jarumai na yau da kullum kuma yana nuna godiya ga gudunmawarsu ta yau da kullum. Wannan kunshin yana mayar da gwangwanin abin sha da aka saba da shi zuwa saƙo mai sauƙi na godiya da girmamawa ga jama'a.
About the Kyautar A' Design Award ta Platinum
Zanen Pepsi Chinas People Daily New Media Gwangwanin Abin Sha ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Pepsi Chinas People Daily New Media Gwangwanin Abin Sha yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Pepsi Chinas People Daily New Media Gwangwanin Abin Sha aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
