Platinum Kunshin Kaya · 2021
Pepsi NFL Limited Edition Kunshin Gwangwanin Abin Sha
- Kyautar A' Design Award ta Platinum 2021 in Kunshin Kaya
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Kunshin Gwangwanin Abin Sha
Pepsi NFL Limited Edition wani jerin gwangwanayen abin sha ne da aka kirkira don kasuwar Mexico. Gwangwanaye guda hudu suna karrama kungiyoyin kwallon kafa na Amurka guda hudu: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders da New England Patriots. Kowane gwangwani yana amfani da tsarin launukan kungiyarsa. Salon zane mai kuzari yana nuna 'yan wasa da girman jiki da aka kara girmama don bayyana yanayin karfin wannan wasa. An yi gwangwanayen da aluminium kuma an buga su da bugun offset mai inganci sosai. An hada wannan jerin da yakin talla na dijital kuma an sayar da shi a shaguna da kuma ta yanar gizo.
About the Kyautar A' Design Award ta Platinum
Zanen Pepsi NFL Limited Edition Kunshin Gwangwanin Abin Sha ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Pepsi NFL Limited Edition Kunshin Gwangwanin Abin Sha yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Pepsi NFL Limited Edition Kunshin Gwangwanin Abin Sha aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
