Zinariya Zane-zane · 2021

Math Alive Imani Iri Iri

by Brand Core - Visang

Kyautar A' Design Award ta Zinariya 2021 in Zane-zane
CLIENT: VISANG Education Inc.
Estimated Number of Design Views: 138,535
Verification code 6AFAF1ABB1 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Math Alive Imani Iri Iri

Motsin hoto mai ƙarfi yana haɓaka tasirin koyo na lissafi a cikin mahallin koyo mai gauraya. Zane-zane masu kama-da-wane daga lissafi sun ƙarfafa ƙirar tambarin. Harafi A da V suna da alaƙa da layi mai ci gaba, yana nuna hulɗar tsakanin malami da ɗalibi. Yana isar da saƙon cewa Math Alive yana jagorantar masu amfani don zama yara masu ƙima a cikin lissafi. Maɓallin abubuwan gani suna wakiltar canjin ra'ayoyin lissafi na ƙididdiga zuwa zane mai girma uku. Kalubalen shine daidaita yanayin jin daɗi da nishadantarwa ga masu sauraron da aka yi niyya tare da ƙwarewa azaman alamar fasahar ilimi.

About the Kyautar A' Design Award ta Zinariya

Zanen Math Alive Imani Iri Iri ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Math Alive Imani Iri Iri ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Math Alive Imani Iri Iri yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Press Kit

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Image Credits: Shutterstock, Clipart Korea