Beat Coffee Ƴancin Alamar Kasuwanci daga Paul Meeuwsen

Zane Beat Coffee Ƴancin Alamar Kasuwanci daga Paul Meeuwsen mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2021

Beat Coffee Ƴancin Alamar Kasuwanci

daga Paul Meeuwsen

Abokin Ciniki: Beat Coffee

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

10,289

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #119537

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Beat Coffee Ƴancin Alamar Kasuwanci

Beat Coffee shine ƴancin alamar kasuwanci da tsarin fakitin kayayyaki don kamfanin kofi. Sake gina alamar ta fara da nazarin kasuwa, bitar masu fafatawa da ra'ayoyin abokan ciniki, wanda ya tsara dabarun alama da matsayinta. Ana bayyana matsayin ta hanyar jimlar Serious Fun Coffee, wanda ke saita sautin murya kuma yana haɗa nishaɗi, kiɗa da kofi tare. Ana amfani da muryar mai kamfanin don ba wa alamar kasuwanci rai. Wannan ra'ayin ɗaya ana ɗauke shi zuwa jakar kofi da aka buga, wanda ke rayayya ta hanyar gaskiya mai ƙari (augmented reality). Manufar ita ce samar da alama bayyananne, mai mai da hankali kan abokin ciniki, kuma mai nishaɗi.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Beat Coffee Ƴancin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Beat Coffee Ƴancin Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Beat Coffee Ƴancin Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Girma da Fakitin: Coffee bag printed,
Kalmomin Alama: brand, print, animation, audio design, social media
Fasahar Samarwa: Augmented Reality
Ƙalubalen Zane: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Bincike: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Wahayi: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Tsawon Lokacin Aikin: 3-6 months
Tsarin Aiki: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Mambobin Ƙungiya: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey