Let Parents Stay Aikin Farko: Nau'in Rubutu by Yu Chen

Let Parents Stay Aikin Farko: Nau'in Rubutu by Yu Chen is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Let Parents Stay Aikin Farko: Nau'in Rubutu

by Yu Chen

Client: Hubei University of Technology

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Aikin Farko: Nau'in Rubutu

Rubutun Littafi: Bari Iyaye Su Zauna wani nau'in rubutu ne wanda aka gina bisa tsohuwar fasahar Ɗinkin Han, wanda aka ƙirƙira domin taimakawa wani ƙauye da ke fama da talauci. Ƙauyen Jinling gida ne ga fiye da yara dubu biyu waɗanda iyayensu suka bari domin neman aiki, kuma mazauna ƙauyen da yawa suna da gwaninta a fasahar Ɗinkin Han. Kayayyakin ɗinki na yankin ba su da kyakkyawan kasuwa saboda ƙirar ba ta canja sosai ba cikin shekaru ɗari. An ɗauko tsoffin abubuwan ado na ɗinki aka sake tsara su cikin sabbin siffofin haruffa na zamani, waɗanda masu ɗinki na gida ke ɗinka da hannu. Manufar ita ce ƙirƙirar hanyar samun kuɗi da kuma isar da wannan sana'a ga tsara mai zuwa ta amfani da yaren gani na zamani.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Let Parents Stay Aikin Farko: Nau'in Rubutu ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Let Parents Stay Aikin Farko: Nau'in Rubutu ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Let Parents Stay Aikin Farko: Nau'in Rubutu yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen