Chez Vous Primary Function: Alamar Ganewar Alama daga Ruis Vargas

Zane Chez Vous Primary Function: Alamar Ganewar Alama daga Ruis Vargas mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2021

Chez Vous Primary Function: Alamar Ganewar Alama

daga Ruis Vargas

Abokin Ciniki: Laika

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #120238

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Chez Vous Primary Function: Alamar Ganewar Alama

Book Text: Chez Vous alama ce ta gani da aka kirkira domin wani gidan cin abinci na Belgium a Sao Paulo, Brazil. Wannan alamar ta sake fassara alamomin Belgium, kamar Magritte, Manneken Pis, ruwan sama da soyayyen dankali na gargajiya, ta hanyar wani salon zane mai sauki. Gajerun rubuce-rubuce sun hada da bambance-bambancen yaren Belgium, wanda ke kara wani abu na dariya ga tsarin zane-zanen. An yi amfani da alamar a kan jerin abinci, fastoci, allunan, kunshin kaya da rigunan t-shirt, wanda ke ba gidan cin abincin hadin kai na gani. Ana buga jerin abinci da fastoci ta hanyar offset da launukan CMYK, yayin da ake buga rigunan t-shirt ta hanyar dijital.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Chez Vous Primary Function: Alamar Ganewar Alama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Chez Vous Primary Function: Alamar Ganewar Alama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Chez Vous Primary Function: Alamar Ganewar Alama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Girma da Fakitin: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Kalmomin Alama: Branding, Logotype, Package, label, illustration
Fasahar Samarwa: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Ƙalubalen Zane: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Bincike: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Wahayi: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Tsawon Lokacin Aikin: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Tsarin Aiki: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Haƙƙoƙin Ƙirƙira: Laika
Mambobin Ƙungiya: Ruis Vargas, Creative Director and Illustrator.
Godiyar Hotuna: Ricardo Bassetti and Elias Gomes