Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci daga Chao Feng

Zane Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci daga Chao Feng mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2021

Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci

daga Chao Feng

Abokin Ciniki: MET Creative Brand

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

8,224

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #120278

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci

Rubutun Littafi: Ben Su alama ce ta kasuwanci da aka kirkira don gidan cin abinci na kifi mai sauerkraut. Alamar an gina ta bisa ainihin fasalin kayan da shine gadon al'adu marar ganuwa na sauerkraut, wanda ake yin shi da hannu kuma ana tsame shi na kwanaki 280 ba tare da abubuwan kariya na wucin gadi ba. Babbar hoton talla tana gabatar da wadannan fa'idodin kayan a cikin siffa ta gani kai tsaye, tana amfani da lankwasa mai laushi da bambancin launi mai karfi domin samun gane-gane mai girma. Gidan cin abincin yana da fadin murabba'in mita 260 kuma ya hada da wurin nuna sauerkraut a mashigar shiga. Wurare da kayan aiki suna hade alamar gani da sararin cikin gida.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Ben Su Ainihin Aiki: Alamar Kasuwanci na Gidan Cin Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Girma da Fakitin: The project covers a total of 260 square meters.
Kalmomin Alama: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Fasahar Samarwa: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Ƙalubalen Zane: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Bincike: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Wahayi: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Tsawon Lokacin Aikin: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Tsarin Aiki: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Pushui Zhang, 2020.
Mambobin Ƙungiya: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Godiyar Hotuna: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.