Public Health Beyond Borders Shirin Ainihi na Gani by Yoske Mitsui

Public Health Beyond Borders Shirin Ainihi na Gani by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2021

Public Health Beyond Borders Shirin Ainihi na Gani

by Yoske Mitsui

Client: Yoske Mitsui

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Public Health Beyond Borders Shirin Ainihi na Gani

Lafiyar Jama'a Bayan Iyakoki wani shirin ainihi na gani ne da aka kirkira domin kungiyar dalibai da malamai wadanda ke magance bukatun kiwon lafiya a al'ummomin abokan hulda. Alamar tana amfani da launuka guda biyar. Kore da shudi suna nuna hangen nesa na duniya, yayin da ja, rawaya da baki ke nuni ga asalin Jami'ar Maryland inda aka kafa reshen farko. Da'irar da ke tsakiya tana wakiltar hadin kai da abokantaka. Rubutun sunan ya dace da rubutun hannu na farko na jami'ar. Alamar tana da sauki, mai iya girma ko karama, kuma mai sassaka-sassaka, tana kuma aiki da launi daya da kuma girma dabam-daban a bugu da kafofin watsa labarai na dijital.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Public Health Beyond Borders Shirin Ainihi na Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Public Health Beyond Borders Shirin Ainihi na Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Public Health Beyond Borders Shirin Ainihi na Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.