Zane Underforest: Select Primary Function: Alamar Ganewa ta Kamfani daga Yi-Jen Tu mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.
AzurfaZane-zane· 2021
Underforest: Select Primary Function: Alamar Ganewa ta Kamfani
daga Yi-Jen Tu
Abokin Ciniki: Chiayi Forest District Office - Forestry Bureau
Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #121055Ƙirar
Game da Underforest: Select Primary Function: Alamar Ganewa ta Kamfani
Underforest: Select alama ce ta ganewa da aka ƙirƙira domin kayayyakin tattalin arziƙin ƙarƙashin daji a Taiwan. An samar da tambarin ne daga tiraiyanguna huɗu masu launin kore na daji waɗanda ke wakiltar harafin Sinanci na daji tare da bayyana ra'ayin zama tare da daji. Kore na daji yana wakiltar arzikin ƙasa, yayin da zinariya mai duhu take wakiltar yiwuwar tattalin arziƙi. Kunshin yana amfani da takardar simili domin samun laushin da ke kusa da itace, kuma an gama shi da bugun zinariya mai zafi maras haske. Haɗa hotuna da ƙa'idodin kunshi da aka raba tare suna rage tsadar kayan aiki tare da tallafa wa masu sarrafa daji na cikin gida.
Amincewa
Game da Kyautar A' Design Award ta Azurfa
Zanen Underforest: Select Primary Function: Alamar Ganewa ta Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Underforest: Select Primary Function: Alamar Ganewa ta Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Underforest: Select Primary Function: Alamar Ganewa ta Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- Girma da Fakitin
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- Kalmomin Alama
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- Fasahar Samarwa
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- Ƙalubalen Zane
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - Bincike
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- Wahayi
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- Tsawon Lokacin Aikin
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- Tsarin Aiki
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- Mambobin Ƙungiya
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
