Flowering Street Ainihin Aikin Alamar Sadaka daga Mingjun Jiang

Zane Flowering Street Ainihin Aikin Alamar Sadaka daga Mingjun Jiang mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2021

Flowering Street Ainihin Aikin Alamar Sadaka

daga Mingjun Jiang

Abokin Ciniki: Monka Design

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

12,092

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #121372

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Flowering Street Ainihin Aikin Alamar Sadaka

Rubutun Littafi: Flowering Street wata alamar sadaka ce da aka kirkira domin taimakawa marasa gida a Landan. Wannan alama tana bawa masu sayar da furanni damar samun kudin shiga ta hanyar sayar da furanni akan farashin kasuwa na yau da kullum, maimakon dogaro da gudummawa. Siffar tambarin ta samo asali ne daga alamomin titi da ake gani a Landan, wanda ke nuni ga kalmar "abokan titi" da ake amfani da ita a tsakanin mutanen da ke barci a waje. Kowace dami ta furanni ana lullube ta da tsofaffin jaridu da aka tattara, a daure ta da igiyar hemp na dabi'a, sannan a bai wa mai saye katin godiya. Amfani da kayan dabi'a masu sake sarrafawa yana rage farashin marufi, wanda hakan ke bada damar tallafawa masu sayarwa da yawa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Flowering Street Ainihin Aikin Alamar Sadaka ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Flowering Street Ainihin Aikin Alamar Sadaka ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Flowering Street Ainihin Aikin Alamar Sadaka yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Girma da Fakitin: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Kalmomin Alama: charity, homeless, London, branding, visual, identity, flower
Fasahar Samarwa: Flowers sold by the homeless.
Ƙalubalen Zane: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Bincike: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Wahayi: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Tsawon Lokacin Aikin: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Tsarin Aiki: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Haƙƙoƙin Ƙirƙira: none
Mambobin Ƙungiya: Mingjun Jiang
Godiyar Hotuna: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019