Clarity Ainihin Aiki: Alamar Kamfani by Jeffery Fulton

Clarity Ainihin Aiki: Alamar Kamfani by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Clarity Ainihin Aiki: Alamar Kamfani

by Jeffery Fulton

Client: Clarity Innovations

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Ainihin Aiki: Alamar Kamfani

Rubutun Littafi: Clarity alama ce ta kamfani da aka tsara don wani kamfani na fasaha. Alamar tana haɗa alamomi biyu da ake amfani da su wajen rubuta lambar shirye-shirye (coding), an sanya su cikin siffar triangle wanda ke nuna ci gaba zuwa gaba. Launin shuɗi mai duhu yana bayyana amana, yayin da launin shuɗi mai haske yana wakiltar fasaha. An yi amfani da nau'in rubutu Neo Sans saboda kamanninsa na zamani, wanda ya dace sosai da kusurwoyin da aka zagaya na alamar. An guji amfani da gradients da siffofin ƙirƙira marasa ma'ana, don haka alamar ta dogara ne akan sifofi masu sauƙi da haruffan coding. Har ila yau, an yi amfani da wannan alama akan kayayyakin kamfanin.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Clarity Ainihin Aiki: Alamar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Clarity Ainihin Aiki: Alamar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Clarity Ainihin Aiki: Alamar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release