Happetsy Aikin Farko: Alamar Kamfani daga Anamarija Leljak

Zane Happetsy Aikin Farko: Alamar Kamfani daga Anamarija Leljak mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2021

Happetsy Aikin Farko: Alamar Kamfani

daga Anamarija Leljak

Abokin Ciniki: Happetsy

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #122375

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Happetsy Aikin Farko: Alamar Kamfani

Happetsy alama ce ta kamfani wadda aka ƙirƙira don wani kamfanin kayan dabbobin gida. Ƙirar tana haɗa salon gargajiya na zamanin da tare da ƙasƙantar zamani. Ana bayyana halin gargajiya ta hanyar zaɓin launuka, rubutu na hannu, da alamun ɗigo-ɗigo. Tsara mai tsafta, sarari a buɗe, da rubutun sans serif suna ƙara sabon salon zamani. Alamar tana haɗa zanen kyanwa da kare tare da murabba'i mai kusurwa huɗu, siffar da take da alaƙa da kwanciyar hankali da aminci. An zana dukan hotuna a matsayin vectors kuma an ba da su cikin launukan RGB, CMYK, da Pantone don samun kama iri ɗaya a kowace hanyar sadarwa.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Happetsy Aikin Farko: Alamar Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Happetsy Aikin Farko: Alamar Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Happetsy Aikin Farko: Alamar Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Girma da Fakitin: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Kalmomin Alama: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Fasahar Samarwa: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Ƙalubalen Zane: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Bincike: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Wahayi: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Tsawon Lokacin Aikin: The project started in March 2019 and finished in May 2019 in Denmark.
Tsarin Aiki: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Godiyar Hotuna: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.