PepsiCo Foundation Primary Function: Tsarin Ganewa daga Dennis Furniss

Zane PepsiCo Foundation Primary Function: Tsarin Ganewa daga Dennis Furniss mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2021

PepsiCo Foundation Primary Function: Tsarin Ganewa

daga Dennis Furniss

Abokin Ciniki: PepsiCo International Mexico

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #122974

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da PepsiCo Foundation Primary Function: Tsarin Ganewa

Gidauniyar PepsiCo tsari ne na ganewa da aka ƙirƙira wa wata ƙungiya mai zaman kanta wadda ke tallafa wa al'ummomi a Mexico da Latin Amurka. Ƙirar tana maye gurbin harshen gani na kamfani da wani mai ƙunshin ɗan'adamtaka. Siffofi na asali suna wakiltar manyan ginshiƙai uku na gidauniyar. A cikin tsari mai sassa, waɗannan siffofi suna haɗuwa da ninkuwa don ƙirƙirar zane-zane da laushi. Rubutu na lissafi, jerin launuka masu haske, salon daukar hoto da salon zane suna cika ganewar. Ana amfani da tsarin a littafin alama na dijital da kayan bikin kamar riguna, jakunkuna da huluna.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen PepsiCo Foundation Primary Function: Tsarin Ganewa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen PepsiCo Foundation Primary Function: Tsarin Ganewa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen PepsiCo Foundation Primary Function: Tsarin Ganewa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Girma da Fakitin: There are not packaging deliveries
Kalmomin Alama: PepsiCo, Foundation, identity, system, strong, consistency
Fasahar Samarwa: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Ƙalubalen Zane: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Bincike: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Wahayi: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Tsawon Lokacin Aikin: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Tsarin Aiki: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Haƙƙoƙin Ƙirƙira: Copyrights: PepsiCo International Mexico
Mambobin Ƙungiya: Innovation Design Center LATAM
Godiyar Hotuna: All Images: Design Innovation Center LATAM