Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital daga Dennis Furniss

Zane Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital daga Dennis Furniss mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Talla.

ZinariyaTalla· 2021

Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital

daga Dennis Furniss

Abokin Ciniki: Doritos

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Talla

97,375

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #122993

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital

Sumba Daya, Gudummawa Daya wani kamfen ne na tallace-tallace na dijital da aka kirkira wa Doritos don tallafawa al'ummar LGBTQ. Kamfen din ya gayyaci mutane da su raba hotunansu suna sumbatar abokai, iyalai da masoya. Kowace sumbar da aka raba an mayar da ita zuwa gudummawar kudi ga al'ummar. An gudanar da kamfen din a talabijin, kafofin sada zumunta, tashoshin yanar gizo da kuma ayyukan alamar kasuwanci. An gudanar da shi na tsawon watanni biyu a Mexico da Brazil kuma ya samu martani daga ko'ina cikin duniya. Manufar ita ce hada mutane a lokacin nisantar juna a zamantakewa.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Doritos One Kiss One Donation Kamfen na Tallace-tallace na Dijital yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Girma da Fakitin: Does not apply
Kalmomin Alama: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Fasahar Samarwa: We leveraged a marketing mix of TV, social media, online, branded activations.
Ƙalubalen Zane: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Bincike: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Wahayi: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Tsawon Lokacin Aikin: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Tsarin Aiki: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Mambobin Ƙungiya: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Godiyar Hotuna: All images are property of PepsiCo International