Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi by Dennis Furniss

Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2021

Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi

by Dennis Furniss

Client: Pepsi

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi

Pepsi Culture jerin gwangwani ne na musamman mai iyakantaccen adadi da aka kirkira wa wani kamfanin abin sha mai laushi a kasar Mexico. Jerin ya kunshi gwangwani shida da ake tarawa, kuma kowanne gwangwani yana wakiltar wani birni na Mexico. An fassara labarai na gida, al'adu da nassoshi na fasaha zuwa zane-zane masu kwatanci wadanda ke hada alamomin al'adu na dadadden zamani da salon zayyana na zamani. An yi kowanne gwangwani da aluminium, yana daukar oza 12 kuma an kammala shi da bugu na offset mai inganci sosai. Ana sayar da gwangwanin daya-daya kuma tare suna zama jeri da ke nuna bambancin yankuna.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Pepsi Culture Jerin Gwangwanin Abin Sha Na Musamman Mai Iyakantaccen Adadi yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.