The Book That Grew Primary Function: Littafin Jagorar Kiwo by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ra'ayi Competition Category.
AzurfaRa'ayi· 2021
The Book That Grew Primary Function: Littafin Jagorar Kiwo
Client: Rothco, part of Accenture Interactive
Kyautar A' Design Award ta Azurfa Winner in Ra'ayi Category
- 85,353
- Verified Award Winner
- Verify Award Status for #122997
The Design
About The Book That Grew Primary Function: Littafin Jagorar Kiwo
Littafin da Ya Girma jagora ne na kiwo da aka ƙirƙira domin manoma a ƙasar Ireland. Wannan littafi yana gabatar da darussa guda 10 da shawarwari masu amfani guda 10 waɗanda ke taimakawa wajen inganta dorewa a gonaki. Kowace shafi, kowace kalma da kowane zane an ƙirƙira su ta hanyar ainihin tushen ciyawa yayin da suke girma. An jagoranci tushen tsawon makonni da dama ta hanyar haɗin gwiwar ayyukan lambu da hikima mai kyau, don haka aikin bugawa ya kammalu ta hanyar dabi'a. An bayyana hadaddun matakan noma ta hanyar tsarin alamomi na musamman, kuma shafi mai buɗewa yana ba mai karatu damar duba mabuɗin alamomin yayin karatu. A rufe, littafin yana da girman santimita 29.7 zuwa 42.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen The Book That Grew Primary Function: Littafin Jagorar Kiwo ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen The Book That Grew Primary Function: Littafin Jagorar Kiwo ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Book That Grew Primary Function: Littafin Jagorar Kiwo ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Team Members
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
