Full Moon Talla ta Kafofin Sada Zumunta by Fabiano Dalmacio

Full Moon Talla ta Kafofin Sada Zumunta by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Talla Competition Category.

AzurfaTalla· 2021

Full Moon Talla ta Kafofin Sada Zumunta

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

Kyautar A' Design Award ta Azurfa Winner in Talla Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Talla ta Kafofin Sada Zumunta

Full Moon talla ce ta kafar sada zumunta da aka ƙirƙira wa Guinness. An buga hoton a cikin ciyarwar Facebook da Instagram da kuma labarai a daren Halloween a shekarar 2020, lokacin da ake ganin wata mai launin shuɗi da ba kasafai ake gani ba a duniya baki ɗaya. An samar da hoton ta hanyar gyara da sarrafa hoto a Adobe Photoshop. An haɗa manyan ma'aunin wata masu ƙuduri sosai, hotunan alama da kuma yadudduka na giya cikin sassa don ƙirƙirar hoto guda ɗaya. Manufar ita ce shiga wata tattaunawa ta duniya tare da sauƙin haɗin gwiwa tsakanin wata da gilashin giya.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Full Moon Talla ta Kafofin Sada Zumunta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Full Moon Talla ta Kafofin Sada Zumunta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Full Moon Talla ta Kafofin Sada Zumunta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire