Xphere Sake Tsara Asalin Kamfani by Yibang Design and Xiner Zheng

Xphere Sake Tsara Asalin Kamfani by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2021

Xphere Sake Tsara Asalin Kamfani

by Yibang Design and Xiner Zheng

Client: Yibang

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Sake Tsara Asalin Kamfani

Xphere zane ne na asalin kamfani da aka ƙirƙira don alamar kasuwanci Rongxing. Sunan Xphere an samo shi ne daga sunan alamar kasuwanci ta Sinawa Rongxing, wanda ke nufin fanni mai wadata. Asalin yana haɗa ma'anar sunan Sinanci da sunan Turanci a cikin harshen gani guda ɗaya. Alamar ta samo asali ne daga siffofin tauraro, kuma an yi amfani da yankan da ya dace da alamun tambarin biyu, na Turanci da na Sinanci. Launuka masu ƙarfi da hotuna masu ƙarfi suna nuna fifikon layin kayayyaki masu inganci. Abubuwan da aka buga suna amfani da takarda mai nauyi marar haske, kuma katin kasuwanci da katin godiya suna ɗauke da tambarin da aka zana fitacce.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Xphere Sake Tsara Asalin Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Xphere Sake Tsara Asalin Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Xphere Sake Tsara Asalin Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang