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La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek by Millton Yu

La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek by Millton Yu is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.


TagullaCikin Gida· 2021

La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

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Colors

The Design

About La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek

Nassin Littafi: La Boutique Jzn shine ƙirƙirar cikin gida na wani shagon kek a birnin Taipei, Taiwan, wanda aka kammala a watan Nuwamba 2019. Wurin da ke da fadin murabba'in mita 68 yana gabatar da wata alamar kek mai shekaru ɗari a hanya ta zamani. Launin zinariya-fanki mai duhu ya maye gurbin launin ja na bukukuwan gargajiya, yana ba shagon halin taushi da natsuwa. Siffofin murabba'i da da'ira suna aiki a matsayin alamomin kamfanin kuma suna bayyana a cikin tsarin taga mai grid na kasar Sin, siffar rufin, gefen kanti mai lanƙwasa, kofofin kabad ɗin da aka saƙa da igiyar rattan da bayan kujeru, da layukan ƙarfe da aka shigar a cikin bene.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen La Boutique Jzn Ƙirƙirar Cikin Gida na Shagon Kek yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging
The project is 68 square meter.
Tags
Commercial, Shop, Interior Design, Space, Food
Production Technology
To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge
The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research
The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration
While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration
The project finished in November 2019 in Taipei, Taiwan.
Operation Flow
When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members
Designer: Millton Yu
Image Credits
Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.

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