Dodoshine Asalin Ainihi: Ƴancin Alama by Xu Chen and Rong Zhang

Dodoshine Asalin Ainihi: Ƴancin Alama by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Dodoshine Asalin Ainihi: Ƴancin Alama

by Xu Chen and Rong Zhang

Client: Dodoshine

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Asalin Ainihi: Ƴancin Alama

Rubutun Littafi: Dodoshine alama ce ta ƴancin kasuwanci da aka ƙirƙira don wata alamar kayan aiki wanda yake amfani da fasahar tsarkakewa ta ultraviolet. Sunan yana nuni ga al'adar Sinawa ta ajiye kayayyaki a ƙarƙashin haske na rana domin kashe ƙwayoyin cuta, wanda hakan yake da alaƙa da rayuwa mai kyau da fasahar ultraviolet. Rubutun tambarin ya kafu a kan wani nau'in rubutu mai kauri, wanda ba shi da serif (sans serif), tare da ƙarin ƴan bayanan serif na irin nau'in da alamomin kasuwancin kayan kwalliya suke amfani da su. Haɗin waɗannan salailai biyu yana ba wa alamar kamanni na hazo mai haske da kuma dan salon zamani. Za a iya buga tambarin a kan kayayyaki da kayan talla a mafi ƙarancin girman milimita 34 zuwa 10.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Dodoshine Asalin Ainihi: Ƴancin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Dodoshine Asalin Ainihi: Ƴancin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Dodoshine Asalin Ainihi: Ƴancin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu