Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani by Frush Design

Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani by Frush Design is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2021

Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani

by Frush Design

Client: Frush | Creative studio

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

41,261
Verified Award Winner
Verify Award Status for #125706

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani

Fondazione Alinari alama ce ta ganewa da aka kirkira wa Fondazione Alinari per la Fotografia, wata cibiya ta gwamnati da aka kafa a Florence domin kiyayewa, sarrafawa da inganta tarin hotunan Alinari. An gina wannan alamar ne bisa karamin harafin A, wanda ke wakiltar madubin kyamara a matsayin tunani, wanda kuma yake aiki a matsayin firam ga hotuna daga rumbun tarihi. Rubutun da ke da kamannin sassaka da launukan baki da fari suna tunatar da haske da inuwa. Ana amfani da wannan tsarin a kayan bugawa, tikiti, katalogogi, kayan tallace-tallace da kuma gidan yanar gizo.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Fondazione Alinari Aikin Farko: Alamar Ganewa ta Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile