Kairi Murakami Sake Ƙirƙirar Asalin Alama by Daisuke Kobayashi

Kairi Murakami Sake Ƙirƙirar Asalin Alama by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Kairi Murakami Sake Ƙirƙirar Asalin Alama

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Colors

The Design

About Kairi Murakami Sake Ƙirƙirar Asalin Alama

Kairi Murakami wani sake ƙirƙirar asalin alama ne da aka tsara domin wani otel a tsibirin Iki, a Nagasaki, Japan. Alamar ta ginu ne bisa harafin kanji na Ichi, wanda siffarsa layi ɗaya ne a kwance, kuma yana bayyana a cikin sunan otel ɗin. Layin kuma yana tunatar da kallon Bakin Teku na Yunomoto, wato shimfidar farko da baƙi ke gani idan sun isa. Tambarin ya ƙunshi layuka madaidaita da da'irori, yana bayyana wata shimfida mai ƙarfi da za a iya tunawa da ita cikin sauƙi. Launukan sun yi amfani da sauyin inuwa (gradation) da ke tuna faɗuwar rana da yamma. An yi amfani da wannan asalin a alamomin zauren otel, katunan kasuwanci, da takardun hukuma, wanda ke gabatar da otel ɗin a matsayin gida na biyu ga baƙi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Kairi Murakami Sake Ƙirƙirar Asalin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Kairi Murakami Sake Ƙirƙirar Asalin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Kairi Murakami Sake Ƙirƙirar Asalin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi