Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2022

Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

9,969

Verified Award Winner

Verify Award Status for #128175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane

Rubutun Littafi: Dabbar Alheri jerin fasahar zane-zane ne da aka zana da hannu don kayayyakin masu amfani. Jerin yana gabatar da halittu masu albarka guda hudu daga al'adar kasar Sin: kifin carp, sanƙarar tsuntsu (crane), zaki, da kylin, wadanda ke wakiltar arziki, tsawon rai, aminci, da sa'a mai kyau. Kowace fasahar zane tana hada tsoffin alamomi da abubuwan zamani. Launuka masu yawa da aka dauko daga fentin gargajiya na kasar Sin suna siffanta kowace siffar dabba. Rubutun hannu mai karfi da aka rubuta da baƙar tawada yana tare da fasahohin zane-zanen. Jerin yana da niyyar farfado da hankali kan al'adar gargajiya ta kasar Sin da kuma yada fatan alheri.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Auspicious Beast Muhimmin Aiki: Fasahar Zane-zane yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release