Mamba Chiliast Aikin Farko: Alamar Kasuwanci by Sxdesign

Mamba Chiliast Aikin Farko: Alamar Kasuwanci by Sxdesign is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2022

Mamba Chiliast Aikin Farko: Alamar Kasuwanci

by Sxdesign

Client: MC basketball community

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mamba Chiliast Aikin Farko: Alamar Kasuwanci

Mamba Chiliast alama ce ta kasuwanci da aka kirkira domin al'ummar kwallon kwando da magoya bayan Mamba Mentality suka kafa. Wannan alama tana hada mambobi tare ta hanyar ayyukan kwallon kwando, tana kuma ba su jin cewa suna cikin wata kungiya, da alfahari da bambanci. Tambarin yana amfani da siffar hexagram a matsayin tsarin kallon sa, wanda aka kirkira ta hadin haruffan M da C. Wata ido da aka sanya a tsakiyar kallon tana wakiltar Mamba. Hexagram din tana tunatar da hadin kai na imani, kungiya da kuzari. Ana iya buga tambarin, ko dinke shi, ko yin sa da injini a girmomi daban-daban.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Mamba Chiliast Aikin Farko: Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Mamba Chiliast Aikin Farko: Alamar Kasuwanci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Mamba Chiliast Aikin Farko: Alamar Kasuwanci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes
Tags: brand identity, logo, branding, mamba, basketball
Production Technology: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Design Challenge: To appeal to and attract Kobe fans without the use of basketball elements.
Research: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Inspiration: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Project Duration: The project started in August 2021 and finished in November 2021 in Beijing, China.
Operation Flow: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign