Before the Midnight Hour Zanen Kayan Daki daga Martin Reznik

Zane Before the Midnight Hour Zanen Kayan Daki daga Martin Reznik mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Zane-zane.

ZinariyaZane-zane· 2022

Before the Midnight Hour Zanen Kayan Daki

daga Martin Reznik

Abokin Ciniki: Martin Reznik Illustration

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Zane-zane

59,346

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #133798

Ƙara Koyo Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Before the Midnight Hour Zanen Kayan Daki

Jerin zane-zane na baƙar fata da fari wanda Marc Krusin ya ba da izini tare da nuna fitattun kayan ƙirar sa na Knoll da Desalto. Ƙarfafawa ta hanyar wasan kwaikwayo da cinema noir, aikin ya karya al'adar zane-zanen kayan daki ta hanyar kawo labari zuwa fage, yin amfani da wuce gona da iri da ƙayataccen yanayi. Rashin kasancewar ɗan adam da tarwatsa abubuwa suna ƙara wani abu na sirri da shakku a cikin labarin, yayin da jarumin ya bayyana a cikin abin mamaki. Dukkan hotuna an zana su ta hanyar lambobi a cikin Adobe Photoshop ta amfani da kwamfutar hannu Wacom Cintiq.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Before the Midnight Hour Zanen Kayan Daki ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Before the Midnight Hour Zanen Kayan Daki ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Before the Midnight Hour Zanen Kayan Daki yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Girma da Fakitin: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Kalmomin Alama: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Fasahar Samarwa: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Ƙalubalen Zane: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Bincike: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Wahayi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Tsawon Lokacin Aikin: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Tsarin Aiki: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Godiyar Hotuna: All illustrations: Martin Reznik, 2021