Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari by Ruis Vargas

Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari by Ruis Vargas is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2022

Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari

by Ruis Vargas

Client: Laika

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari

Dona Vitamina wani aikin ganin alama ne na tambari da aka ƙirƙira don wani tambarin ruwan 'ya'yan itace da ke wanzuwa. Tambarin yana nuna wata mata ce ta zamanin Victoria mai idanu waɗanda suka ci karo da juna tana shan ruwan 'ya'yan itace, hoto mai ban dariya na wata mata mai mallakar kanta. Domin faɗaɗa wannan ra'ayin, an zana jerin zane-zane na mata na kabilu daban-daban a salon stencil kuma aka haɗa su da gajerun kalmomi masu ban dariya. Zane-zanen sun bayyana a jerin abinci, kunshin kaya, jakunkuna, katin gaisuwa, lambobin manne da kuma babbar bango da aka yi da hannu. Yawancin abubuwan da aka buga an samar da su ne ta hanyar buga offset a launukan CMYK, kuma an yi jakunkuna da silkscreen.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Dona Vitamina Ainihin Aiki: Ganin Alama ta Tambari ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensions & Packaging: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tags: Branding, Logotype, Package, label, illustration
Production Technology: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Design Challenge: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiration: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Project Duration: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Operation Flow: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patents: Laika
Team Members: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Image Credits: Photo by: Madelaine Seagram and Laika