Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci daga Pentaheal and Eidetic

Zane Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci daga Pentaheal and Eidetic mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2022

Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci

daga Pentaheal and Eidetic

Abokin Ciniki: Eidetic Marketing

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

13,541

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #135773

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci

Rubutun Littafi: Sake Gina Alamar Asibitin Pentaheal alama ce ta kasuwanci da aka kirkira domin asibitin likitanci na kasar Koriya wanda ya kware a fannin magungunan aiki (functional medicine). Babban jigon wannan alamar shine fadadawa. An yi amfani da alamar giciye, wadda ta zama alamar likitanci gama-gari a duniya, a matsayin harshen gani mai sauki wanda marasa lafiya daga kasashe da dama za su iya gane shi cikin sauki. Alamar ta hade giciyen tare da haruffan P da H, wadanda suke gajarcin sunan asibitin. Layin tsakiyar alamar yana fadada zuwa gefe biyu, wanda hakan yake sa alamar ta dace da amfani a kayayyaki masu siffofi da girma dabam-dabam. An kuma tsara alamomin shiryarwa (signage) domin kowane bene na asibitin da ke birnin Seoul.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pentaheal Clinic Rebranding Asalin Ainihi na Ma'aikata: Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Girma da Fakitin: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Kalmomin Alama: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Fasahar Samarwa: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Ƙalubalen Zane: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Bincike: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Wahayi: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Tsawon Lokacin Aikin: The project started in July 2021 and finished in December 2021 in Seoul.
Tsarin Aiki: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Mambobin Ƙungiya: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic