Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani by Guangzhou Cheung Ying Design Co. Ltd.

Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2022

Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

Verify Award Status for #137134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani

Rubutun Littafi: Rely on Hydrogen wani ainihin kamfani ne da aka kirkira domin kamfanin da ke kera kayayyakin kula da lafiya na ruwan hydrogen. An gina tambarin ne daga haruffan Sinawa, tare da samun wahayi daga layukan da'irar wutar lantarki na kayan aikin da kuma tsarin zane-zane na gargajiya na Sinawa na hexagram na ruwa. An daidaita kauri na haruffan da lankwasar layukan rubutu, ta yadda siffofin ke kasancewa a bayyane kuma a daidaice. Layuka masu karkata da kusurwoyi masu zagaye suna baiwa ainihin kamfanin salo mai natsuwa da na zamani. Launin toka mai zurfi da rawaya mai haske su ne manyan launuka. An zana ainihin kamfanin a tsarin vector domin amfani wajen bugu, kafofin watsa labarai na dijital, da kuma sararin cikin gida.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Rely on Hydrogen Ainihin Aiki: Ainihin Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Research: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Project Duration: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Operation Flow: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu