ZhenYue Aikin Asali: Logo da Sanin Alama by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2022

ZhenYue Aikin Asali: Logo da Sanin Alama

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

Verify Award Status for #137424

View at A' Design Award Press Release Award Badge

Colors

The Design

About ZhenYue Aikin Asali: Logo da Sanin Alama

Rubutun Littafi: ZhenYue logo ne kuma sanin alama da aka ƙirƙira don ɗan kasuwar da ke sayar da abincin da aka bushe. Logo ɗin ya haɗu da siffar gargajiya ta gararrama ta bamboo da ake amfani da ita wajen bushewa tare da wani zane mai kama da saƙa. Haruffan sunan alamar sun haɗe kuma sun haɗu da juna, ta yadda tsarin su yake kama da abincin da aka bushe wanda aka tara a cikin gararrama. An zaɓi launin lemu a matsayin launin alamar don nuna sana'ar gargajiya da kuma jin dumi. An zana sanin alamar a tsarin vector kuma ana amfani da shi akan fakitin sayarwa, wuraren sayarwa, shaguna na yanar gizo da kuma talla. Ana amfani da zinare na foil da bugu na allo (screen printing) akan abubuwan da aka buga.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen ZhenYue Aikin Asali: Logo da Sanin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen ZhenYue Aikin Asali: Logo da Sanin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen ZhenYue Aikin Asali: Logo da Sanin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Packaging, Visual Identity, Graphic Design
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Design Challenge: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Research: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiration: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Project Duration: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Operation Flow: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu
Image Credits: Guangzhou Cheung Ying Design Co., Ltd..