Jing Yin Li Ƙirƙirar Alamar Kasuwanci by Sxdesign is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.
TagullaZane-zane· 2022
Jing Yin Li Ƙirƙirar Alamar Kasuwanci
by Sxdesign
Client: Jing Yin Li
Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Ƙirƙirar Alamar Kasuwanci
Jing Yin Li alama ce ta kasuwanci wadda aka tsara don wani kamfani na tsaftacewa da kula da tufafi a kasuwar kasar Sin. An gina alamar (logo) daga sifofi masu sauƙi na lissafi, murabba'ai da kwata-kwata da'irori, waɗanda aka shirya a jere hudu. Layuka uku daga cikinsu suna kafa haruffan J, Y da L, waɗanda su ne farkon haruffan sunan kamfanin. An daidaita sifofin cikin tsari mai daidaito da kwanciyar hankali domin nuna tabbaci da ƙarfi. Launin kamfanin an daidaita shi tsakanin ja da shunayya, wanda ke nuni da tukwane na gargajiya na kasar Sin da kayan daki na katakon sandalwood mai ja. Alamar tana ci gaba da bayyana a sarari ko da a ƙaramin girman milimita 6 zuwa 12.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Jing Yin Li Ƙirƙirar Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Jing Yin Li Ƙirƙirar Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Jing Yin Li Ƙirƙirar Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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