Sxdesign Aikin Farko: Alamar Kamfani by Sxdesign is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.
AzurfaZane-zane· 2022
Sxdesign Aikin Farko: Alamar Kamfani
by Sxdesign
Client: Sxdesign
Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category
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- Verified Award Winner
- Verify Award Status for #137585
The Design
About Sxdesign Aikin Farko: Alamar Kamfani
Sxdesign alama ce ta kamfani wadda aka kirkira domin wani ɗakin studio na ƙira da ke a Beijing, China. Kowane cikakken bayani na tambarin yana bin rabo na 1:1.414, wanda ke ba wa tambarin siffa mai ƙima da tsari. Ƙananan abubuwan zane a kusurwoyi suna tunatar da alamun ambato tare da ƙulla rectanglolin tambarin. Tsarin yana sanya tambarin daidaitacce kuma yana nuni da ambato, alamawa da fassarar harshe da ra'ayoyi. Ta hanyar zane-zanen motsi, tambarin kuma zai iya girma zuwa siffar Sinanci ta gargajiya ta sunan ɗakin studio, tare da haɗa gargajiya da ƙira ta zamani.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Sxdesign Aikin Farko: Alamar Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Sxdesign Aikin Farko: Alamar Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Sxdesign Aikin Farko: Alamar Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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