Miepu Diary Zanen Halayen by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Zanen Halayen by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2022

Miepu Diary Zanen Halayen

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Miepu Diary Zanen Halayen

Miepu Diary tarin zane-zanen halaye ne wanda ke haɗa al'adar zamani da kuma labaran yara na gargajiya. Babban halin shine Duoduo, wata jarumar zomo mai jaruntaka kuma mai sa'a, wanda aka nuna tare da wani kyanwa mai kiba. An sake ba da labarai guda huɗu na almara na duniya a cikin zane-zane huɗu masu jigo, wanda aka zana da hannu a salon zamani. Ana iya amfani da zane-zanen a kan fostoci, tufafi da kayayyakin da suka shafi hakan. Manufar ita ce a ƙirƙiri wani hali mai kyau kuma na zamani wanda ke haɗa labaran almara da al'adun kayan ado na yanzu.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Miepu Diary Zanen Halayen ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Miepu Diary Zanen Halayen ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Miepu Diary Zanen Halayen saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release