Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.
Baƙin ƘarfeZane-zane· 2022
Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in
Client: TELS Group
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category
Verified Award Winner
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About Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in
Ƙarfafa ƙirƙira na musamman zane-zane don kit ɗin alama na shekara-shekara shine bincike na dogon lokaci don salo na musamman. Mun ƙirƙiri 10 daban-daban na yau da kullun tare da layuka masu ƙarfi a cikin palette mai ban sha'awa. Babban bambanci a cikin aikin shine ƙirƙirar samfuran ra'ayi masu alama don duk samfuran talla. An zana dukkan misalai da hannu a cikin fasahar gouache. Ƙwararren ƙira mai launi a cikin mafi ƙarancin salo na madaidaiciyar salon yana taimakawa samfuran su fice daga wasu misalan masu gasa.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Abstract Illustrations Abstract Kwatanta Kit Ɗin Ƙira Nau'in saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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