Greeninful Ainihin Aiki: Asalin Alama daga Michelle Poon

Zane Greeninful Ainihin Aiki: Asalin Alama daga Michelle Poon mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2022

Greeninful Ainihin Aiki: Asalin Alama

daga Michelle Poon

Abokin Ciniki: Greenin'ful

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

11,116

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #139444

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Greeninful Ainihin Aiki: Asalin Alama

Rubutun Littafi: Greeninful aiki ne na sake tsara alama don wata alama mai kula da muhalli wadda ke goyon bayan salon rayuwa mai dorewa. Alamar tana hada mutanen da ke kula da muhalli. Tambarin yana nuna fuskar al'ummar kore kuma yana nuna kudurin zuciya da son sani. Asalin gani yana amfani da launuka masu haske, zane-zanen buroshi masu karfi, da abubuwan da aka zana da hannu wadanda suke sassauci wajen amfani. An zabi hotunan domin su bayyana masu sauki a kusanto da mayar da hankali kan al'umma. Sake tsara alamar yana matsar da alamar daga dandalin ciniki zuwa al'umma da ke wayar da kan jama'a game da kare muhalli.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Greeninful Ainihin Aiki: Asalin Alama ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Greeninful Ainihin Aiki: Asalin Alama ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Greeninful Ainihin Aiki: Asalin Alama saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Girma da Fakitin: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Kalmomin Alama: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Fasahar Samarwa: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Ƙalubalen Zane: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Bincike: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Wahayi: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Tsawon Lokacin Aikin: October 2021 - January 2022
Tsarin Aiki: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Mambobin Ƙungiya: Michelle Kason
Godiyar Hotuna: Image 1: Michelle Kason (Designer)