Buddy Workwear Aikin Farko: Alamar Kamfani by Pilotfisch GmbH and Co. KG

Buddy Workwear Aikin Farko: Alamar Kamfani by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Talla Competition Category.

AzurfaTalla· 2022

Buddy Workwear Aikin Farko: Alamar Kamfani

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Kyautar A' Design Award ta Azurfa Winner in Talla Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Aikin Farko: Alamar Kamfani

Buddy Workwear alama ce ta kamfani da aka kirkira domin wani mai kera kayan aiki a Jamus. Sunan Buddy shine ginshikin alamar kuma an samo shi ne daga tsohon sunan kamfanin. Shudi mai duhu shine babban launi kuma yana bar kayayyaki da hotuna su fito karara, yayin da ake amfani da shudi mai haske a matsayin launin haske da nunawa. Launukan biyu suna cika juna kamar abokai. Rubutu bayyananne da kalmomi masu sauki suna goyon bayan ra'ayin alamar kai tsaye. An yi amfani da alamar a kan takardun labarai da aka buga, wani gidan yanar gizo, wani bidiyo da kuma yakin neman shahara ta hanyar sada zumunta.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Buddy Workwear Aikin Farko: Alamar Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Buddy Workwear Aikin Farko: Alamar Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Buddy Workwear Aikin Farko: Alamar Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster