Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace by Mohammadreza Eslamparast

Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2022

Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace

Shadlee jerin marufin ruwan 'ya'yan itace ne da aka ƙirƙira don ɗanɗano takwas na 'ya'yan itace, waɗanda suka haɗa da abarba, mangwaro da tsami cherry. Kowane akwati yana da faɗin milimita 45, zurfin milimita 45 da tsayin milimita 130. An zana zane-zanen da hannu a salon cubism, sannan aka duba su aka gama su a kwamfuta. Ana amfani da launuka masu lebur saboda hanyar bugu ta flexography ba ta ba da damar gradient ba. Kowane marufi yana nuna fuska mai ban mamaki tare da cikakkun bayanai kamar ganye, 'ya'yan itace, kayan kiɗa ko kayan wasanni. Launin kowane marufi yana da alaƙa da ɗanɗanonsa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Shadlee Primary Function: Marufin Ruwan 'Ya'yan Itace ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.