Half Production Imani Iri by Chin Hock Cong

Half Production Imani Iri by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2022

Half Production Imani Iri

by Chin Hock Cong

Client: Creator Design Studio

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Imani Iri

Half Production Studio ne na daukar hoto da bidiyo. Ma'auni tsakanin haske da inuwa abu ne da suke nema a koyaushe. A halin yanzu, wannan kuma ya zo daidai da falsafar rayuwarsu. Yin la'akari da ma'auni tsakanin rabi da cikakke shine kamar zama mai tawali'u da kiyaye koyo, ma'auni tsakanin aiki da kerawa. Tambarin yana yin wahayi ne ta hanyar aikin zubar da ruwa. Lokacin da gilashin ya cika, babu sarari don ingantawa. Aikin zuba ruwan kamar wani abu ne da muke nema. Ku kasance masu tawali'u kuma ku ci gaba da koyo.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Half Production Imani Iri ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Half Production Imani Iri ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Half Production Imani Iri yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021