Imaginator Primary Function: Wasan Kati na Tunani by Neringa Orlenok

Imaginator Primary Function: Wasan Kati na Tunani by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Kayan Wasa Competition Category.

AzurfaKayan Wasa· 2022

Imaginator Primary Function: Wasan Kati na Tunani

by Neringa Orlenok

Client: Innospark

Kyautar A' Design Award ta Azurfa Winner in Kayan Wasa Category

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Colors

The Design

About Imaginator Primary Function: Wasan Kati na Tunani

Imaginator wasa ne na kati da aka ƙirƙira don ƙarfafa tunani da tattaunawa. Rukunin katunan yana ɗauke da katuna 50 masu girman milimita 60 zuwa 90, waɗanda aka buga da cikakken launi a kan katon takarda kuma aka shirya su a cikin akwatin baƙar takarda mai kauri. Kowace kati tana da fuska biyu. Fuska ɗaya tana nuna zane na musamman mai ban mamaki don wasannin haɗa tunani. Ɗaya fuskar kuma tana ɗauke da tambaya game da tunani da tunanin ci gaba. An fara zana zane-zanen a kan takarda sannan aka sake zana su da hannu ta amfani da fensir na dijital. 'Yan wasa za su iya kafa nasu dokoki, kuma tambayoyin sun dace da yara da manya baki ɗaya.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Imaginator Primary Function: Wasan Kati na Tunani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Imaginator Primary Function: Wasan Kati na Tunani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Imaginator Primary Function: Wasan Kati na Tunani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius