Koch's Meerrettich Rebranding by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.
AzurfaKunshin Kaya· 2022
Koch's Meerrettich Rebranding
Client: KOCHS Meerrettich & Feinkost GmbH
Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #140491The Design
About Koch's Meerrettich Rebranding
Taken baya ga tushen, a halin yanzu yana mamaye masana'antar abinci. Tushen kayan lambu na da, waɗanda suka haɗa da dawakai, a halin yanzu sun shahara sosai. Don farfado da alamar a cikin ɗakunan ajiya, Wolkendieb ya sake ƙaddamar da ainihin alamar Kochs da marufi. An sabunta tambarin don ya zama mai ƙarfin zuciya kuma a bayyane. Sabuwar ƙira ta mayar da hankali kan nuna abubuwan da ba a sarrafa su ba da kuma girke-girke masu tsabta ba tare da ƙari ko masu ra'ayin mazan jiya ba. Sabo daga filin kai tsaye zuwa mabukaci: kai tsaye, a sauƙaƙe da shirya cikin ƙauna!
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Koch's Meerrettich Rebranding ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Koch's Meerrettich Rebranding ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Koch's Meerrettich Rebranding ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensions & Packaging
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tags
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Production Technology
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Design Challenge
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Research
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspiration
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Project Duration
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Operation Flow
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Team Members
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
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