Enable Change Ainihin Ganewar Alama by Squared

Enable Change Ainihin Ganewar Alama by Squared is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2022

Enable Change Ainihin Ganewar Alama

by Squared

Client: Isabelle Laporte

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

13,331

Verified Award Winner

Verify Award Status for #140542

Gano Yanzu View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Ainihin Ganewar Alama

Enable Change alama ce ta ganewa da aka ƙirƙira wa wani ƙwararre da ke aiki a fannin sarrafa canji. Ganewar tana amfani da salon sauƙi, haɗin nau'in rubutu mai ƙarfi, da launi mai haske guda ɗaya. Alamar tambarin tana haɗa baƙaƙe I da L tare da alamar madawwami, wanda ke wakiltar haɗa kai. An zaɓi nau'ikan rubutun don nuna canji, tare da siffofi masu tasowa da sauyi mai santsi tsakanin layuka masu kauri da na siriri. An rage tsarin launi kuma salon zane yana da fasali. Zane da haɓaka sun ɗauki kusan watanni biyu a shekarar 2021.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Enable Change Ainihin Ganewar Alama ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Enable Change Ainihin Ganewar Alama ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Enable Change Ainihin Ganewar Alama saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska