Zane Biblioteche di Roma Asalin Alama daga Ragu Communication mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Zane-zane.
ZinariyaZane-zane· 2022
Biblioteche di Roma Asalin Alama
daga Ragu Communication
Abokin Ciniki: Sistema Biblioteche di Roma
Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Zane-zane
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #140666Ƙirar
Game da Biblioteche di Roma Asalin Alama
Biblioteche di Roma wata asalin alama ce da aka ƙirƙira don hanyar sadarwar ɗakunan karatu na jama'a na birnin Roma. Wannan asalin alama tana nuna cika shekaru ashirin da biyar na tsarin ɗakunan karatu kuma an yi niyyar ta bayyana kirkire-kirkire da samun dama. Tsohuwar tambarin tarihi ta nuna littafi a rufe wanda yake kwance a gefensa. Sabuwar alamar tana nuna littafi a buɗe wanda kuma za a iya karanta shi a matsayin harafin farko na sunan. Alamar zane tana da tsafta kuma mai mahimmanci. Ana amfani da wannan asalin alama a tsarin kayan rubutu, wuraren hulɗa na dijital, talla, kafofin watsa labarai na waje da alamun shiryarwa.
Amincewa
Game da Kyautar A' Design Award ta Zinariya
Zanen Biblioteche di Roma Asalin Alama ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Biblioteche di Roma Asalin Alama ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Biblioteche di Roma Asalin Alama yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Girma da Fakitin
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Kalmomin Alama
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Fasahar Samarwa
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Ƙalubalen Zane
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Wahayi
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Tsawon Lokacin Aikin
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Tsarin Aiki
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Haƙƙoƙin Ƙirƙira
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Mambobin Ƙungiya
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Godiyar Hotuna
- Ragu Communication
Tallafi
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