Anlan Branding Asalin Alama ta Kasuwanci daga Haiwen Yang

Zane Anlan Branding Asalin Alama ta Kasuwanci daga Haiwen Yang mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2023

Anlan Branding Asalin Alama ta Kasuwanci

daga Haiwen Yang

Abokin Ciniki: Anlan

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #141858

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Anlan Branding Asalin Alama ta Kasuwanci

Anlan Branding wata alamar kasuwanci ce da aka kirkira domin wani samfurin na'urar kayan tsafta. An tsara alamar domin ta kasance mai sauƙin ganewa a fadin dabaru daban-daban na amfani da ita. Rubutun harafi yana da kusurwoyi masu laushi kadan, yayin da fasalin haruffa gaba dayansu suke da sauki da tsabta. Wani zanen fure da aka samo daga harafin A yana nuni da ra'ayin kyau, kuma wani daidaitaccen yanki a cikin harafin A yana hada fasaha da kere-kere na kere-kere. Ana amfani da launin shunayya a matsayin babban launin kasuwancin. Ana amfani da alamar a kan tsarin kayan rubutu da na fakiti, kuma jagororin suna tallafawa amfani da ita cikin daidaito.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Anlan Branding Asalin Alama ta Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Anlan Branding Asalin Alama ta Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Anlan Branding Asalin Alama ta Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Girma da Fakitin: The coordinated images were applied to all physical stationery system and package system.
Kalmomin Alama: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Fasahar Samarwa: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Ƙalubalen Zane: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Bincike: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Wahayi: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Tsawon Lokacin Aikin: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Tsarin Aiki: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Haƙƙoƙin Ƙirƙira: Shenzhen Baselab Technology Ltd.
Mambobin Ƙungiya: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Godiyar Hotuna: Shenzhen Baselab Technology Ltd.