Cidih Asalin Alamar Kasuwanci daga Peng Wang

Zane Cidih Asalin Alamar Kasuwanci daga Peng Wang mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2023

Cidih Asalin Alamar Kasuwanci

daga Peng Wang

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

8,889

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #142225

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Cidih Asalin Alamar Kasuwanci

Cidih alama ce ta asalin kasuwanci da aka tsara don wata cibiyar bincike ta ilimi da kimiyya da ke Milan, Italiya, wadda Jami'ar Tsinghua da Politecnico di Milano suka gina tare. Haruffan C da D suna kafa siffofi masu kyau da marasa kyau na juna, wanda ke nuna hadin kan ka'ida da aiki tare da hadewar dandalin kasa da kasa. Rabin da'irar da ke tsakiya yana nuna alamar rana mai fitowa. Harafi H yana wakiltar "hub" (cibiya), kuma siffar sa mara kyau tana dauke da siffar sunan. Ana amfani da wannan alama akan kayan bugawa, allunan dijital, gidajen yanar sadarwa, allo, takardun yanka da kuma acrylic.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Cidih Asalin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Cidih Asalin Alamar Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Cidih Asalin Alamar Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Girma da Fakitin: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Kalmomin Alama: Brand Identity, Logo, VI
Fasahar Samarwa: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Ƙalubalen Zane: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Bincike: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Wahayi: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Tsawon Lokacin Aikin: The project was started in November, 2020 and put into operation in May, 2021.
Tsarin Aiki: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Mambobin Ƙungiya: Peng Wang