Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2023

Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

Verify Award Status for #142456

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci

Rubutun Littafi: Pakka Coffee Shop alama ce ta kasuwanci da aka kirkira don wani shagon kofi da ke birnin Shantou, kasar Sin. Zanen ya hada rubutun hannu tare da launuka masu bambanci na shudi da lemu. Rubutun na yau da kullum ya samo asali ne daga fasahar graffiti da fasahar titi, yayin da hadewar launukan ke nuna salon Amurka na gargajiya (retro). Tsarin gani mai sauki yana kiyaye hoton alamar kasuwanci ya kasance daya kuma mai sauƙin ganewa a kafofin watsa labarai daban-daban. Manufar alamar ita ce ta hada al'adar kofi da rayuwar yau da kullum, tare da jan hankalin matasa masu sha'awar salon titi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pakka Coffee Shop Ainihin Aiki: Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release