The Zlin Region Asalin Aiki: Ƴancin Kamfani daga Radoslav Dostal

Zane The Zlin Region Asalin Aiki: Ƴancin Kamfani daga Radoslav Dostal mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2023

The Zlin Region Asalin Aiki: Ƴancin Kamfani

daga Radoslav Dostal

Abokin Ciniki: Zlín Region

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #142959

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da The Zlin Region Asalin Aiki: Ƴancin Kamfani

Rubutun Littafi: Yankin Zlin alama ce da ƴancin gani da aka ƙirƙira domin yanki a ƙasar Czech Republic. Ƴancin ya dogara ne akan siffar murabba'i, kuma kusurwoyi huɗu suna wakiltar gundumomi huɗu na tarihi na yankin. Murabba'in yana ɗauke da zanen ne kuma yana nuna inda sauyi yake faruwa, yayin da siffofi da haruffa suke fita daga iyakokinsa. Launukan da ake amfani da su su ne baƙi, fari, rawaya mai duhu da rawaya mai haske, kuma rawaya tana nuni ga launin gargajiya na Zlin. Ƴancin yana nuna himma ta ƙirƙira da kasuwanci na yankin da mutanensa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen The Zlin Region Asalin Aiki: Ƴancin Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen The Zlin Region Asalin Aiki: Ƴancin Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen The Zlin Region Asalin Aiki: Ƴancin Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Girma da Fakitin: Digital
Kalmomin Alama: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Fasahar Samarwa: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Ƙalubalen Zane: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Bincike: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Wahayi: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Tsawon Lokacin Aikin: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Tsarin Aiki: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Mambobin Ƙungiya: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Godiyar Hotuna: Photographer Julius Filip
Film maker Radim Vanous