It Is In Your Genes Ainihin Ainihi by Bianka Foldi and Robert Valoczi

It Is In Your Genes Ainihin Ainihi by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2023

It Is In Your Genes Ainihin Ainihi

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Ainihin Ainihi

An ƙirƙiri wannan alamar tambarin don sabis ɗin genotyping, wanda ta inda za'a iya gano tsinkayar yiwuwar cututtukan ƙwayoyin cuta. Kamar tsarin DNA, an kuma gina ra'ayin ƙira akan tsarin lambobi, wato musamman tsarar lambobin Morse waɗanda ke wakiltar haruffan haruffa. Ana iya ganin kowace kalma ta wannan hanya, tana mai da tambarin tsaye zuwa ainihin ainihi. Tambarin, wanda shine sunan Abokin ciniki da lambobin ya rubuta, yana ɗaukar sifar tsarin DNA mai ƙarfi biyu. Wannan shine yadda kasuwancin Abokin ciniki ke nunawa duka biyun ra'ayi da gani a cikin ainihi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen It Is In Your Genes Ainihin Ainihi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen It Is In Your Genes Ainihin Ainihi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen It Is In Your Genes Ainihin Ainihi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon