Sejong Center Rebranding Zanen Asalin Gani daga Won Rak

Zane Sejong Center Rebranding Zanen Asalin Gani daga Won Rak mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2023

Sejong Center Rebranding Zanen Asalin Gani

daga Won Rak

Abokin Ciniki: Sejong Center

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

37,174

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #146646

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Sejong Center Rebranding Zanen Asalin Gani

Sabunta Alamar Cibiyar Sejong wani zanen asalin gani ne na Cibiyar Sejong ta Fasahar Wasan Kwaikwayo, wata cibiya ta gwamnati da aka buɗe a Seoul a shekarar 1978. Wannan asalin ya rabu da salon tambari na yau da kullun na cibiyoyin gwamnatin Koriya. Hangul, tsarin rubutu na Koriya, shi ne alamar da kanta, kuma an haɗa siffofin haruffan da alamun kiɗa da aka ciro daga ginshiƙai shida na ginin. Nau'ikan rubutu na musamman, tufafin ma'aikatan dandali da littafin da aka buga sun faɗaɗa asalin fiye da tambarin kawai. Zanen ya haɗa tsoffin siffofi da na zamani a cikin tsari guda ɗaya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Sejong Center Rebranding Zanen Asalin Gani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Sejong Center Rebranding Zanen Asalin Gani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Sejong Center Rebranding Zanen Asalin Gani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions.
These attempts are a new combination of old and recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is a boldness that is rarely seen in Korea, and it is appealing to the younger generation as a new retro.
Kalmomin Alama: K-design, Sejong center, Rebranding, identity design, ShinShin, Type tailor, Hangul, Theatre Design, Korea logotype, Typography
Fasahar Samarwa: The existing branding methodology for public institutions is divided into two in South Korea. First, a combination of symbols and readable but accessible words. Second, it is a way to use English only. Both were avoided and experimented with constantly to utilize the system and structure of Hangul. A very efficient branding template was created by expanding the form of consonants completed by combining Korean typography, and the guide's rules are apparent.
Ƙalubalen Zane: At least in Korea, it is no exaggeration to say that the market for public institutions throughout the design industry, such as graphics and branding design, is the tomb of designers. In particular, designing logos using Hangul does not give a sophisticated impression to the Korean public. However, the Sejong Center for the Performing Arts set a precedent for achieving sufficient artistic and exemplary results through improvement of business procedures and dedication of the person in charge.
Bincike: Beyond simple logo redesign, various branding works have been carried out. First, customized typefaces were produced for future use, and costumes that overcame the difficulties of stage officials were also produced. In addition, a fairy tale book containing the stories of workers working silently behind the theater was created to organize contents other than the performance. It is meaningful to try various design forms with various senses of the image of this public institution.
Wahayi: Sejong Center combines Sejong, Culture, and Center in Korean. Sejong means sky, culture means people, and brown means land. This was applied to the design based on the philosophical logic of King Sejong, which was used to create Hangul. This is because it already used the name Sejong to honor King Sejong. In addition, it was combined with music scores around six pillars of the building to become a logo that can be played for a short time.
Tsawon Lokacin Aikin: The project started in March 2021 and finished in August 2021, and was released in February 2022 at the Sejong Center for the Performing Arts in Gwanghwamun, Seoul, South Korea.
Tsarin Aiki: This design is not only a good example of the branding of Korean public institutions, but also enough to promote the uniqueness of Korean concert halls to the world.
Unlike private companies, existing public institutions must be passive in branding because they must be easily accessible to the general public. However, if a new branding design is presented to the public first as an institution that provides culture and arts, it can be expected to improve the cultural level of society as a whole.
Mambobin Ƙungiya: Identity Design: ShinShin (Haeok Shin, Donghyeok Shin)
Typeface Design: Type Tailor (Heejae Yang, Sooyoung Jang)
Motion Graphic: Junguk Byun
Book Design: ShinShin (Haeok Shin, Donghyeok Shin)
Book Illustration: Etoffe (Nayoung Lee)
Book Playwright: Jeongeun Hwang
Fashion Design: Halominium (Yumi Lee)
Photography: Studio Dosi (Shinyoung Park, Kyuho Shim)
Fashion Film: Studio Dosi (Shinyoung Park, Kyuho Shim)
Project Executive Team Leader: Kyunga Moon, Seokkyung Kim
Art Director: Rak Won
Brand Manager: Yujin Bae, Jaeeun Kwon, Byunghun Choi
Fashion PM: Hyejin Jee
Publication PM: Youngji Kang
Web PM: Youngji Kang, Hyejung Lee
Identity Application Design: Gyeongsu Kim, Yongjin Kim
MD Design: Gyeongsu Kim, Yongjin Kim
Branding Story Documentary Film: Jeonga Yoo, Jeonghun Kim, Seowoo Kim