New 1930 Ainihin Silima daga Tangible Design

Zane New 1930 Ainihin Silima daga Tangible Design mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2023

New 1930 Ainihin Silima

daga Tangible Design

Abokin Ciniki: Lotte Cinema

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

11,198

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #147029

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da New 1930 Ainihin Silima

Yana bayyana sauti da yanayin sararin samaniya a daidaitaccen tsari wanda ke haɓaka ingancin sadarwar alamar. Yana nuna alamar sigina, zanen bango, da hotuna daga maƙasudin wainscoting wanda ke wakiltar sarari mai ban sha'awa. Wainscoting firam ne wanda ke nuna alamar alama azaman dandamali wanda ke kawo abubuwan jin daɗi. Bugu da ƙari, motif shine sake fasalin zamani wanda ke ba da damar ƙira don zama mai sassauƙa kuma a yi amfani da shi a aikace-aikace daban-daban.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen New 1930 Ainihin Silima ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen New 1930 Ainihin Silima ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen New 1930 Ainihin Silima yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Uniqueness is added to the design by emphasizing one of the innate properties of LOTTE cinema, the classiness of the cinema itself. The design is developed successfully with interactive visual assets that allow users to experience the nostalgia of visiting an old cinema, as well as being able to fully experience the multiplex of modern media contents. All of this was possible with an underlying understanding of the target audience and their needs along with a modern reinterpretation of the wainscoting.
Girma da Fakitin: For the Cinema Entry Signage, the studio worked with Tank 1.2mm galvanized sheet iron with the designated color (3M 7725-12) and finished it with a paint finish. Next, they worked with Thk 3mm Acrylic with the designated color (3M 7725-131) that has been lasered and finished with paint. They then stuck the piece together with a Thk 3mm PC (used for lighting) along with the front sheet. Lastly, they finished by adhering to a sheet cutting (Black3c). They worked with a 1,300mm X 200mm size.
For Directional Wall Graphic, the front is Thk 100mm acrylic (PANTONE 1235C / 710C) with a paint finish, and the sides (3M 7725-12) are silk printed after they were finished with paint. The size is 110 X 1350 mm.
Kalmomin Alama: Brand Identity, Graphic, Cinema Branding, Signage, Multiplex, Pictogram, Brand Design, Visual Archive, Logo Design, Corporate Identity
Fasahar Samarwa: The reason why Studio Tangible shifted their focus on wainscoting of the cinema interior was that the motif aligned with LOTTE cinema's brand philosophy as well as the innate values of the film industry. As the slogan of LOTTE cinema is "Happy Memories", they resonated with the act of capturing the moments of happiness by taking pictures and videos, wanting that moment to last forever. Hence, they were able to get insights on signifying the diverse experiences customers experience on the platform.
Ƙalubalen Zane: With the nature of the cinema environment being dark, they had the goal of making the graphics and signage stand out for it to be well seen. Hence, they utilized different color options to project the graphics. Gold and black was the chosen color as it gives off an elegant and premium look and feel, and the gold giving the shining visual. Neon was used as a sub color by interpreting the classics to represent a modern image.
Bincike: Studio Tangible carefully dissected different elements of classy space designs by LOTTE Cinema. The arch, wainscoting, greek pillars, and spiral stairs were elements that were in consideration to use.
Amongst all the different classic motifs, they considered wainscoting as an element that emits a screen-like feel to the customers, as well as acts as a frame when extended to various touch-points. It was a suitable graphic motif to represent multiplex. They referenced various journals and images related to Art Deco, amongst which were the '1925 Paris Exhibition' (1999), and 'Art Deco Interiors: Decoration and Design Classics of the 1920s ' by Patricia Bayer.
Wahayi: Studio Tangible was in charge of recreating the visuals inspired by different interior elements of the cinema. With the wainscoting used in the interior being the main motif, they were inspired by the Art Deco style of execution in the 1930s. They interpreted the 'Dual Frame' in a modern way and used this graphic as a key element through both the space and visuals. This altogether harmonized to create a consistent aesthetic and brand experience. The 'Dual Frame' form from the wainscoting is applied infinitely on different signages, and pictograms by extending, minimizing, and combining.
Tsawon Lokacin Aikin: The Project started in November 2019 in Seoul and finished in August 2020 in Seoul, and was launched in Dogok branch in August 2020.
Tsarin Aiki: In spaces like multiplexes where content and services are abundant, flow plays an important factor in the overall brand experience. Studio Tangible has strategized ways to deepen the interaction of the customers' experience in the cinema by working with an interior designer. The wall graphics within the space, and pictograms were appropriately applied with a natural flow of movement in consideration.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Tangible Design, 2020.
Mambobin Ƙungiya: Creative Director: Yoon Seuk Shim
Design Strategy: Somin Lee
Designer: Jungsun Shin
Designer: Seohee Min
Godiyar Hotuna: #1 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#2: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#3 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#4: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#5: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.