Pattern Play Katunan Wasa, Kalanda by Topys - Huimeng Li

Pattern Play Katunan Wasa, Kalanda by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2023

Pattern Play Katunan Wasa, Kalanda

by Topys - Huimeng Li

Client: Topys

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

10,039

Verified Award Winner

Verify Award Status for #148121

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Play Katunan Wasa, Kalanda

Pattern Play tsari ne na katunan wasa da kalanda da aka tsara don kawo launi cikin rayuwar yau da kullum. Katunan wasan suna dauke da hotuna na musamman 54 maimakon irin katunan da aka saba yi. An samo wahayin katunan sarauta daga kaleidoscopes, yayin da katunan lamba ke nuna tsare-tsare da siffofi marasa daidaituwa. An buga katunan a kan takarda mai kauri na 310 gsm mai juriya da ruwa da baki a tsakiya, mai kammalawa marar haske da kusurwoyi masu zagaye. Kalandar ta fadada guda 12 daga cikin ayyukan fasahar a kan takarda ta musamman ta 250 gsm tare da layin yagewa, ta yadda kowace takarda za a iya amfani da ita a matsayin fosta. Tsarin yana da nufin kara kyakkyawan tunani a cikin kwanaki na yau da kullum.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pattern Play Katunan Wasa, Kalanda ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pattern Play Katunan Wasa, Kalanda ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pattern Play Katunan Wasa, Kalanda yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.