Uebaa Ainihin Alamar Kamfani daga Marcelo Ruis Vargas Martinelli

Zane Uebaa Ainihin Alamar Kamfani daga Marcelo Ruis Vargas Martinelli mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2023

Uebaa Ainihin Alamar Kamfani

daga Marcelo Ruis Vargas Martinelli

Abokin Ciniki: Laika

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

12,169

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #148861

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Uebaa Ainihin Alamar Kamfani

Uebaa alama ce ta kamfani da aka kirkira wa wani kamfani da ke kera kayayyaki don yara. Alamar ta ginu ne akan ra'ayoyi guda hudu: wasa, aiki, dorewa da kyan gani. Waɗannan ra'ayoyin ana bayyana su ta hanyar amfani da fadin launuka daban-daban, zane-zane da alamomin hoto. Harshen gani yana magana da yara kai tsaye, yayin da ra'ayoyin alamar ke isar da sako ga iyaye. Wannan tsari an yi amfani da shi a cikin littafin alama mai shafuka 96, tambura, katuna, kayan rubutu, saman kayayyaki, hanyoyin sadarwar zamantakewa da gidan yanar sadarwa. Yawancin abubuwan da aka buga an yi su ne ta hanyar bugu na offset da launukan CMYK, kuma an kirkiri zane-zanen ta hanyar dijital.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Uebaa Ainihin Alamar Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Uebaa Ainihin Alamar Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Uebaa Ainihin Alamar Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Girma da Fakitin: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Kalmomin Alama: Branding, visual identity, brand identity, illustration
Fasahar Samarwa: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Ƙalubalen Zane: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Bincike: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Wahayi: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Tsawon Lokacin Aikin: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Tsarin Aiki: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Mambobin Ƙungiya: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Godiyar Hotuna: Laika Design